Home 3
Hero Section (above the fold)
Tagline Options (choose 1 for demo):
- Leadership Begins at Home
- We See You. And We’ll Help You Lead
- Defending Jews. Defending America.
- leadership begins at the Shabbat table not a Manhattan boardroom
leadership begins at the Shabbat table not a Manhattan boardroom
Building Jewish leadership with courage and clarity
clarity. Courage. Community
Hero Copy (2–3 sentences):
Your Federation didn’t show up when your child was harassed. Your rabbi told you not to make waves. But you knew it was antisemitism. You’re not crazy — you’re just not supported. That’s why JLP exists: to build fearless Jewish leadership that defends our people and America’s future.
Buttons:
- [Start a Chapter]
- [Donate Today]
Section 2: What is JLP?
The Jewish Leadership Project mobilizes Jews and allies to confront rising antisemitism and defend America itself from the forces seeking to undermine it. We don’t wait for failed institutions. We train, empower, and unite everyday people to lead with courage, clarity, and purpose.
Button: [Learn More → About JLP]
Section 3: Why It Matters (3 pillars)
- Clarity: We go on offense, exposing lies and reframing the fight as America’s fight.
- Courage: We organize grassroots leaders to act where institutions won’t.
- Community: We build alliances across faiths and cultures to defend shared values.
Button: [Get Involved →]
Our Strategy
We pursue a clear plan of action:
- Go on Offense — Expose antisemitic lies, challenge institutional failures, and reframe the narrative as America’s fight.
- Empower Communities — Train and organize grassroots leaders, parents, and students to take action where they live, work, and learn.
- Build Alliances — Unite with Americans of every background who share a commitment to Western liberal values.
- Develop Courageous Leadership — Cultivate a new generation unafraid to speak truth and act decisively.
(Optional donor-facing addition: “Your support fuels each of these pillars — turning clarity into action, and action into measurable change.”)
- Clear CTAs: Start a Chapter / Donate Today
The Four Pillars
1. Go on Offense
We confront antisemitic lies head-on — exposing the failures of legacy institutions, challenging hostile ideologies, and reframing the fight as America’s fight.
2. Empower Communities
We train and mobilize grassroots leaders — parents, students, and professionals — to take action in their synagogues, schools, workplaces, and neighborhoods.
3. Build Alliances
We unite with Christians, Hindus, Persians, Africans, and all Americans who share our commitment to Western liberal values, liberty, and justice.
4. Develop Courageous Leadership
We cultivate a new generation of Jewish leaders unafraid to speak truth, take risks, and defend both the Jewish people and America’s future.
These pillars guide everything we do. Your partnership ensures that JLP is not just a watchdog of failed leadership, but a builder of a confident Jewish future — and a stronger America.